Our Services

Coaching & Counselling

01.

Individual Counselling for Mental Health

We will spend time getting to know you, understanding your realities and fleshing out your desired outcomes.

We will then leverage your innate strengths to help you with your healing, improving your coping skills, promoting change and facilitating growth.

02.

Marriage Counselling & Coaching

We will seek to understand you individually and as a couple and help you (re)build your sacred union.

We will work with you to address emotions, interactions, conflicts, friendship and shared meaning.

We will tailor our approach by leaning on the strengths already inherent and present in each couple we work with.

03.

Career Guidance & Coaching

We will partner you to deepen your self-awareness and reflect on your innate qualities and strengths.

We will help you map out your desired future, the paths towards it and the actions you can take today.

Our service also covers executive coaching to help you be a more effective and inspiring leader to your team.

04.

Small Group Therapy / Coaching

This is a good option to consider not only in terms of cost but also if you don’t feel comfortable with a 1-1 setting or prefer to hear others’ lived experiences.

We will curate the formation of the group based on interests and profiles. We will provide the time and space for the group to get together and facilitate the exchange of learning and sharing.

05.

Enrichment Workshops

From time to time, we will curate workshops that we deem useful and beneficial for our clients, that revolve around professional growth, personal development and family wellbeing.

What to expect

Introduction Session

Once you get in touch with us, we will arrange for an initial complimentary 30-minute introduction which will assess client-coach/counsellor fit and determine desired outcomes from the coaching/counselling engagement.

Booking & Fees

Upon agreement to proceed, the following fees will apply for subsequent sessions.

Standard

$ 135

Per Hour

Individual
Couple

Only for those 15 years or above (parental consent required for those below 21 years).

Subsidised

$ 55

Per Hour

Individual
Couple

Please check with us for eligibility criteria.

Group

$ 50

Per Pax Per Session

Small Group
Cost Effective

Minimum of 3 members but no more than 4, with a commitment of 3 sessions or more.

Special Offer

15% Off for New Visitors

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What our clients have to say

Ayd Coaching & Counselling Pte Ltd

4.9

Based on 9 reviews

review us on

Ideal Ismail

00:03 24 Oct 24

Mr Fendy's kind and insightful coaching helped me confront my uncertainties and discover my strengths. He guided me to new perspectives on my career aspirations and encouraged me to pursue them. I'm grateful for his wisdom and support, and will definitely consider getting his services again.

Hazel Ang

01:58 07 Oct 24

Insightful sessions! Some tough and necessary truths will be shared but know that it will come along with hands on support for you to overcome it.

Muhammad Syahrul 'Afif

23:22 06 Oct 24

Effendy has great insights and make things clear in terms of career and progression. He shares from his wealth of experience.

Winnie Lee

13:52 06 Oct 24

I am glad to have done my career coaching with Fendy. The session helped me distill what I valued in a career and job, broaden my vision to consider other industries/job profiles and what I could do to improve my current circumstance. I really liked the simple framework Fendy took me through, as well as resources and tools he left me with. I concluded the session feeling more empowered and took away guideposts for charting my career path.

Jacqueline TY Lee

07:28 28 Sep 24

Effendy has been a great coach who is naturally perceptive and a good listener. His advice is often well placed in consideration of the situation, identifying one’s blind spots and focusing on the individual’s strengths. I’d highly recommend him.

Hadi Rahmad

11:07 23 Sep 24

I recently worked with Effendi to better understand my Gallup StrengthsFinder results, and it was an incredibly insightful experience.He provided a clear and personalized breakdown of my strengths, offering practical advice on how to apply them in both my personal and professional life. The session was tailored to my goals, making the insights actionable and relevant.If you are looking for clarity on your current and future goals base on your strengths, i would recommend Ayd Coaching and Counselling.

Catherine Wong

10:47 21 Sep 24

I had the pleasure of working with Fendy, and it has truly transformed my perspective and approach to the current state of life.Thanks to his patient and relatable demeanor, Fendy created a safe space where I could openly share my thoughts, making it easier to tackle difficult issues. He offered a fresh perspective on my challenges that helped me see things in a new light.What stood out the most was his commitment to my progress. After each session, he provided practical tips that I could easily incorporate into my daily life. His follow-up after previous discussions showed genuine care for my development and kept me accountable for my goals.I highly recommend his coaching to anyone seeking support on their journey to personal growth.

Daniel Omardin

03:29 18 Sep 24

I recently engaged with Fendy and what an incredible experience. His mythological approach to coaching brought me through a series of well thought out exercises that help me to process the steps needed towards my goals.the insights were invaluable, providing me with the motivation and feeling empowered. I would highly recommend a session to anyone looking for guidance or just an enlightening conversation.

Nirmallo Chakravarty

01:38 18 Sep 24

I found Fendy as a coach at a time when I was discovering vulnerabilities about myself-not known to me before. So far I have been focused on career growth, building memories and experiences with my family, strengthening my ties with friends and attaining a sustainable financial future . Working through these goals gave me purpose everyday and it's been a great journey so far, which is 20 years of my career and some 12 years of marriage.Recently, I felt a need to recharge and took a pause in my career that led me to realise that ,what I missed in this "so far" journey was to find what I can be obsessed about for the next 10 years, to build another dream, another goal and stay excited. This is where Fendy comes in to help me, set a course - to look beyond my short-sightedness and rediscover strengths that can help me build this new dream that i can pursue.His coaching is not just backed by his certification but also through vast experiences gathered throughout his very successful senior leadership career, that has built high performing teams, invested in coaching their growths, broke down complex problems to strategies that are well understood and supported teams even if it meant that he had to go down to the trenches with them.Together with his working experience, personal journey and his coaching skills I have been able to build a relationship of TRUST and RESPECT that is foundational to my dreams and journey ahead.