We provide coaching & counselling services that are personalised to you and represent value for money.
Experienced
We have been coached and counselled ourselves. We understand how you feel and we tailor our approach just for the unique you.
Qualified
We are trained and credentialed coaches and counsellors. We do this because this is our calling, passion and mission.
Professional
We abide by the ethical codes and professional standards as defined by the Singapore Association of Counselling and the International Coaching Federation.
What to Expect?
We understand that coaching and counselling may seem very daunting.
Let us assure you that we’re here to understand you and provide some recommendations but it’s still your decision at the end of the day.
01
Exploration
Sometimes you might discover something about yourself you didn’t realise.
02
Methodology
Everyone is unique and there’s no one size fits all solution.
03
Review
We analyse if there were any improvement found or apply changes if needed.
Appointment
Want to make booking or have a question?
Call us on 123-456-7890 or simply book an appointment
Lotus spa center is the best till date I have experienced in past few months. They know hospitality very well. Even the spa & massage is extremely soothing. Rates are also pretty reasonable.
Brenda Greene
San Francisco
Our Services
01.
Mental Health Counselling
Compassionate, one-on-one counselling to nurture mental well-being, build resilience, and foster self-awareness for meaningful personal growth.
02.
Life Coaching for Men
Specialized support for men navigating personal and professional growth, offering tools to foster self-awareness, purpose, and confidence.
03.
Executive Coaching
Tailored coaching for professionals, from senior leaders to rising executives, focusing on career clarity, leadership skills, and effective decision-making.
04.
Marriage Counselling & Relationship Coaching
Structured sessions for couples to reconnect, enhance communication, and work through challenges using evidence-based techniques.
05.
Career Coaching & Guidance
Personalized coaching to help individuals align their career paths with personal values, set achievable goals, and build resilience.
What our clients have to say
Safirah Safari
7 months ago
Abang Fendy is an exceptional marriage counsellor who demonstrates professionalism, empathy, and genuine care. He provided practical tools and insightful perspectives that helped us navigate challenges with greater understanding and respect. We noticed positive changes not only in our communication but also in how we support each other. Thank you for making such a difference in us. Highly recommended! ✌🏽
Rasyiqah Hirwan
7 months ago
I had a really positive experience with Coach Fendy. He is patient, understanding, and provides thoughtful guidance that helped me gain better clarity and perspective. I felt heard and supported throughout the sessions. Thank you for the meaningful support.
Farah Shida
7 months ago
I am deeply grateful for Coach Fendi’s guidance and support. Throughout my journey navigating personal challenges, Fendi has shown exceptional patience, understanding, and attentiveness. He truly listens and helps me reflect on my own thoughts and feelings, making me feel understood and supported. His approach is thoughtful and scaffolded, helping me find solutions in a way that feels empowering and manageable. I highly recommend Coach Fendi to anyone seeking guidance and a compassionate coach who genuinely cares about your growth.
Sephora Lovania De Costa
9 months ago
After a few months of counselling with Abang Fendi, I feel so much better. He made it easy for me to open up and helped me understand my challenges with more clarity. Every session was a relief, and I’m truly grateful for the positive changes I’ve experienced. I’m doing great . Highly recommended.
Shamira Salim
9 months ago
⭐️⭐️⭐️⭐️⭐️ 5/5 Review for Coach Fendy
Working with Coach Fendy has been truly life-changing. He is not only a great therapist but also an incredible coach who genuinely cares about his clients’ growth and well-being. His guidance, empathy, and ability to listen without judgment have helped me gain clarity, build confidence, and make real progress in my personal journey.
Coach Fendy creates a safe and supportive space where it feels easy to open up, and he always offers practical tools and insights that actually make a difference in daily life. I’ve learned so much about myself through our sessions, and I’m deeply grateful for how much he’s helped me.
Working with Coach Fendy has been truly life-changing. He is not only a great therapist but also an incredible coach who genuinely cares about his clients’ growth and well-being. His guidance, empathy, and ability to listen without judgment have helped me gain clarity, build confidence, and make real progress in my personal journey.
Coach Fendy creates a safe and supportive space where it feels easy to open up, and he always offers practical tools and insights that actually make a difference in daily life. I’ve learned so much about myself through our sessions, and I’m deeply grateful for how much he’s helped me.
Anonymous Neko
9 months ago
A very understanding and helpful counsellor. I felt very calm and were able to open up right away as coach effendy helped to make the atmosphere calm and comfortable...
Muhd Irfan
11 months ago
Coach Effendy has been very professional and attentive. I would highly recommend anyone who is need of counseling. He helps you process the situation better and it sure is better than doing things alone. Sometimes you just need someone to help you out. And Effendy is one of them.
Gracia SB
1 year ago
I had an incredibly positive experience working with Fendy. He creates a supportive & judgment-free environment, which makes it really easy to open up & be honest. His approach is both professional & empathetic—he truly listens & offers clear, practical insights that helped me gain clarity & build confidence in my personal & professional life. Every session felt tailored to what I was going through at the time & I always walked away feeling clearer, more focused & empowered. I genuinely appreciated the coaching & mentorship he provided. Highly recommend!
Ned Stark
1 year ago
I was referred to the counsellor Effendy and honestly it has been life altering, not only did he assist me immensely with my anxiety and depression, but also helped me grow and was extremely patient with me. Guiding me along struggling times and how I would falter and he would still help me recover.
If I was to ever relapse I would still always choose him, he is extremely easy to confide in and trustworthy as well which makes me feel safe with out sessions.
I highly recommend Effendy!
If I was to ever relapse I would still always choose him, he is extremely easy to confide in and trustworthy as well which makes me feel safe with out sessions.
I highly recommend Effendy!
Djinna Rachid aidara Rachid aidara
1 year ago
Keith Sng
2 years ago
Started my initial engagement with Fendy over a coffee session and it was a conversation that made me listened to so many of my inner thoughts, emotions and thinking that was never heard before.
Followed up with another session after my Gallup Strength Finder where he gave a personalised detailed breakdown of the reports and more importantly gave me advise on how to relate and apply it to both my work and personal life.
Consistent follow up messages gave me the assurance that he is always there when I needed any professional advice!
Highly recommended to have a chat with him at Ayd Coaching and Counselling!!!
Followed up with another session after my Gallup Strength Finder where he gave a personalised detailed breakdown of the reports and more importantly gave me advise on how to relate and apply it to both my work and personal life.
Consistent follow up messages gave me the assurance that he is always there when I needed any professional advice!
Highly recommended to have a chat with him at Ayd Coaching and Counselling!!!
Fuad Hasan Damanhuri
2 years ago
Fendy is an excellent listener and makes you feel safe to share and expertly helps you to sort out your thinking. Personally I’ve had a few sessions just to sort out some problems and I’ve always come out feeling much more relief. Important for young people to consider going for sessions like these.
Nina Yasar
2 years ago
Mr Effendy was appointed as our counsellor. A very attentive counsellor who gives beneficial advices and take aways; didn't feel awkward as he ensured a relaxed approach in the sessions we had. Appreciate his assistance and patience. Thank you!
Shah R
2 years ago
Recently went with a coaching/mentoring session with Abang Fendy, He's knowledgeable, has lots of experience and friendly all around. Able to cater to your requests with regards to the mentoring/coaching session. Just let him know what problems you are facing and he will help you.
Janice Lim
2 years ago
Have my coaching sessions with Coach Fendy. A fruitful one. An attentive and patience coach, he’s able to understand my concerns and give good advice. With the right guidance, slowly but surely i will be able to be on the right path to recovery. Thank you for the listening ear and guidance.
Muhammad Md Rahim
2 years ago
Recommended a few of my contacts and they felt the difference. I know Bro Effendy to be a very good listener and able to dig deep to find the hidden root causes. Very gentle yet firm when needed to "wake someone up". Suitable for all, especially men who are finding their grounds in career and/or life!
Ideal Ismail
2 years ago
Mr Fendy's kind and insightful coaching helped me confront my uncertainties and discover my strengths. He guided me to new perspectives on my career aspirations and encouraged me to pursue them. I'm grateful for his wisdom and support, and will definitely consider getting his services again.
Hazel Ang
2 years ago
Insightful sessions! Some tough and necessary truths will be shared but know that it will come along with hands on support for you to overcome it.
Muhammad Syahrul 'Afif
2 years ago
Effendy has great insights and make things clear in terms of career and progression. He shares from his wealth of experience.
Winnie Lee
2 years ago
I am glad to have done my career coaching with Fendy. The session helped me distill what I valued in a career and job, broaden my vision to consider other industries/job profiles and what I could do to improve my current circumstance. I really liked the simple framework Fendy took me through, as well as resources and tools he left me with. I concluded the session feeling more empowered and took away guideposts for charting my career path.
Jacqueline TY Lee
2 years ago
Effendy has been a great coach who is naturally perceptive and a good listener. His advice is often well placed in consideration of the situation, identifying one’s blind spots and focusing on the individual’s strengths. I’d highly recommend him.
Hadi Rahmad
2 years ago
I recently worked with Effendi to better understand my Gallup StrengthsFinder results, and it was an incredibly insightful experience.
He provided a clear and personalized breakdown of my strengths, offering practical advice on how to apply them in both my personal and professional life. The session was tailored to my goals, making the insights actionable and relevant.
If you are looking for clarity on your current and future goals base on your strengths, i would recommend Ayd Coaching and Counselling.
He provided a clear and personalized breakdown of my strengths, offering practical advice on how to apply them in both my personal and professional life. The session was tailored to my goals, making the insights actionable and relevant.
If you are looking for clarity on your current and future goals base on your strengths, i would recommend Ayd Coaching and Counselling.
Catherine Wong
2 years ago
I had the pleasure of working with Fendy, and it has truly transformed my perspective and approach to the current state of life.
Thanks to his patient and relatable demeanor, Fendy created a safe space where I could openly share my thoughts, making it easier to tackle difficult issues. He offered a fresh perspective on my challenges that helped me see things in a new light.
What stood out the most was his commitment to my progress. After each session, he provided practical tips that I could easily incorporate into my daily life. His follow-up after previous discussions showed genuine care for my development and kept me accountable for my goals.
I highly recommend his coaching to anyone seeking support on their journey to personal growth.
Thanks to his patient and relatable demeanor, Fendy created a safe space where I could openly share my thoughts, making it easier to tackle difficult issues. He offered a fresh perspective on my challenges that helped me see things in a new light.
What stood out the most was his commitment to my progress. After each session, he provided practical tips that I could easily incorporate into my daily life. His follow-up after previous discussions showed genuine care for my development and kept me accountable for my goals.
I highly recommend his coaching to anyone seeking support on their journey to personal growth.
Daniel Omardin
2 years ago
I recently engaged with Fendy and what an incredible experience. His mythological approach to coaching brought me through a series of well thought out exercises that help me to process the steps needed towards my goals.
the insights were invaluable, providing me with the motivation and feeling empowered. I would highly recommend a session to anyone looking for guidance or just an enlightening conversation.
the insights were invaluable, providing me with the motivation and feeling empowered. I would highly recommend a session to anyone looking for guidance or just an enlightening conversation.
Nirmallo Chakravarty
2 years ago
I found Fendy as a coach at a time when I was discovering vulnerabilities about myself-not known to me before. So far I have been focused on career growth, building memories and experiences with my family, strengthening my ties with friends and attaining a sustainable financial future . Working through these goals gave me purpose everyday and it's been a great journey so far, which is 20 years of my career and some 12 years of marriage.
Recently, I felt a need to recharge and took a pause in my career that led me to realise that ,what I missed in this "so far" journey was to find what I can be obsessed about for the next 10 years, to build another dream, another goal and stay excited. This is where Fendy comes in to help me, set a course - to look beyond my short-sightedness and rediscover strengths that can help me build this new dream that i can pursue.
His coaching is not just backed by his certification but also through vast experiences gathered throughout his very successful senior leadership career, that has built high performing teams, invested in coaching their growths, broke down complex problems to strategies that are well understood and supported teams even if it meant that he had to go down to the trenches with them.
Together with his working experience, personal journey and his coaching skills I have been able to build a relationship of TRUST and RESPECT that is foundational to my dreams and journey ahead.
Recently, I felt a need to recharge and took a pause in my career that led me to realise that ,what I missed in this "so far" journey was to find what I can be obsessed about for the next 10 years, to build another dream, another goal and stay excited. This is where Fendy comes in to help me, set a course - to look beyond my short-sightedness and rediscover strengths that can help me build this new dream that i can pursue.
His coaching is not just backed by his certification but also through vast experiences gathered throughout his very successful senior leadership career, that has built high performing teams, invested in coaching their growths, broke down complex problems to strategies that are well understood and supported teams even if it meant that he had to go down to the trenches with them.
Together with his working experience, personal journey and his coaching skills I have been able to build a relationship of TRUST and RESPECT that is foundational to my dreams and journey ahead.
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