About Us
One man cannot do right in one department of life whilst he is occupied in doing wrong in any other department. Life is one indivisible whole.
Mahatma Gandhi
We see you as a complete person. You have wounds to heal, yet you also have goals to achieve in life. You have fears, anxieties, stresses and emotions and thoughts that can hold you back, yet you also want to grow and thrive so you can have a joyful and fulfilled life.
Sometimes you will need counselling, at other times, coaching would serve you better. We don’t differentiate between the two – we do both. Because we believe that’s what it takes to truly walk the path with you.
About Us
AYD is pronounced as AID, which of course means help. In Arabic, it means HANDS which speaks to our raison d’etre of nudging, guiding, caring, reaching, nurturing, pushing and collaborating with our clients.
AYD is a coaching and counselling practice whose mission is to help and work with you so that you will be happy and successful in life, on your own terms. And we want to do our part to make coaching and counselling accessible and affordable to as many people as possible.
Our practitioners bring real experience and huge empathy to client engagements. In the words of the psychologist Carl Jung, we are “wounded healers”, who are well-trained, credentialed and accredited as both coaches and counsellors.
We provide a safe, confidential and non-judgmental space for you. So don’t wait. We are here to help you.
Meet our team
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Joan Alexandra
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Emily Johansson
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What our clients have to say
